PPC Services

PPC (Pay per Click) or CPC (Cost per Click) is an online text advertising technique, where advertisers pay for each click through to their website. Since the key of success in internet marketing is only to be at the top of any keyword search and get the maximum exposure to the visitors for their desired search, so the PPC has become the significant choice of most of the website owners under certain conditions to increase traffic to their website.

Though this is the quickest way to achieve the objective, but it also has its shortfalls. So, before opting for PPC plan it is wise to understand the rule of the whole game first. Otherwise the wrong decision may let you towards the wastage of time and money both, if the game is played unconsciously or left at the middle.

There are two types of search results shown by Search engines, when a user searches something for a particular keyword. These are FREE Search Result on the left hand side and Sponsored Links on the right hand & sometimes at the top of free search result. This Sponsored Links are PPC advertisement.

To whom the money is being paid or who get the money?

The search engines, who will display your website link for any particular search, will get the money as per search engine advertising policy.

Of course, we take the maintenance service charge only. No other hidden charges are taken from our clients.

Basics to understand about PPC Services

  • The PPC text advertisements are being displayed on the basis of ranking assigned to them by search engines. The highest rank will be assigned to the highest bidder’s site advertisement for a particular keyword.
  • So, best popular keyword selection is the significant part of the PPC, in which our Softesys experts will assist you.
  • You have to pay to search engine only when someone clicks on your advertisement otherwise nothing will be charged for displaying the ads for a particular keyword search.
  • It is always a better concept to opt. for more than 1 Ad Campaign or Ad Group so that you can analyze and set your ad budget accordingly for justifying ad position, keyword choice etc.
  • It is a good concept to increase your PPC Ad budget gradually to get good result. Also it is advised to turn your keyword bids or campaigns at regular difference to tally the difference for which keyword or campaign best suits your website marketing. This will help you to get better ROI (Return on Investment).

General terms used in PPC

  • CPC – Cost per click. When someone clicks on the advertisement, you have to pay search engine for each click. There is an auction system where advertisers can bid maximum cost per click for particular keyword or term.
  • Ad Position – The position where your ad will be placed is known as Ad position. The Ad position is being decided based on the basis of bid value. The highest the bid, the highest the position.
  • Landing Page – The webpage where a user is taken to when he clicks on your Ad is known as landing page. It should be taken care that the page should not be under construction, it should be well designed with simplicity have the capability to hold the catch of the visitor. This will left a good impression of your site upon visitor and ads to your online marketing.
  • CTR.
  • ROI (Return On Investment)

Measure success of such PPC Campaign

  • CTR – Click thru Rate. It is the measure of success of Ad campaign. It is the ratio of the number of clicks on your ad to the number of times it is shown or number of Ad impression delivered on net. This CTR analysis helps the advertisers to trace the popularity of the keywords so that you can bid more on popular keywords and justify the ad position etc factors.
  • ROI – Return on Investment. It helps you to focus on the number of bids required to achieve your objective.

How do you know whether PPC Ad Campaign is working for your site or not?

Softesys will try and give its best effort to bring the value of each paisa you spend on your Ad campaign. We will provide monthly PPC report, where you can get the detailed information about the clicks on your ad like number of clicks, where from the visitor belongs, which keyword received the most number of clicks etc.

Benefits and Drawback of  PPC

Benefits – The internet marketing is all about positioning your website at the top of all other website to get maximum exposure. So, the webmasters suggest for SEO of your site which stands in long run and provides stable result. Unfortunately this takes long time to attain such stability, so for those who have launched new website or need quick traffic on their site have PPC as the best option.

With PPC you can be or almost nearer to your desired position in Search Engines. You can choose and bid for the keywords related to your product for displaying your site. You can control your budget on advertising at every moment of time.

Shortfall – Despite of so many benefits, there is a drawback of using PPC. There is always remains a chance of fraud or unwanted clicks on your advertisement which cost you money as usual. Though we can minimize this by applying some tricks but there is no guarantee to avoid it. But tracing IP address we can minimise fraud click.

Click here to see our PPC Plan & Pricing and SEO Plan & Pricing

Since the key of success in internet marketing is only to be at the top of any keyword search and get the maximum exposure to the visitors for their desired search, so the PPC has become the significant choice of most of the website owners under certain conditions to increase traffic to their website.

Though this is the quickest way to achieve the objective, but it also has its shortfalls. So, before opting for PPC plan it is wise to understand the rule of the whole game first. Otherwise the wrong decision may let you towards the wastage of time and money both, if the game is played unconsciously or left at the middle.

What is PPC (Pay per click)?

PPC (Pay per click) or CPC (Cost per click) is an online text advertising technique, where advertisers pay for each click-thorough to their website.

There are two types of search results shown by Search engines, when a user searches something for a particular keyword. These are FREE Search Result on the left hand side and Sponsored Links on the right hand & sometimes at the top of free search result. This Sponsored Links are PPC advertisement.

To whom the money is being paid or who get the money?

The search engines, who will display your website link for any particular search, will get the money as per search engine advertising policy.

Of course, we take the maintenance service charge only. No other hidden charges are taken from our clients.

Basics to understand about PPC

  • The PPC text advertisements are being displayed on the basis of ranking assigned to them by search engines. The highest rank will be assigned to the highest bidder’s site advertisement for a particular keyword.
  • So, best popular keyword selection is the significant part of the PPC, in which our Softesys experts will assist you.
  • You have to pay to search engine only when someone clicks on your advertisement otherwise nothing will be charged for displaying the ads for a particular keyword search.
  • It is always a better concept to opt. for more than 1 Ad Campaign or Ad Group so that you can analyze and set your ad budget accordingly for justifying ad position, keyword choice etc.
  • It is a good concept to increase your PPC Ad budget gradually to get good result. Also it is advised to turn your keyword bids or campaigns at regular difference to tally the difference for which keyword or campaign best suits your website marketing. This will help you to get better ROI (Return on Investment).
General Terms Used in PPC
  • CPC – Cost per click. When someone clicks on the advertisement, you have to pay search engine for each click. There is an auction system where advertisers can bid maximum cost per click for particular keyword or term.
  • Ad Position – The position where your ad will be placed is known as Ad position. The Ad position is being decided based on the basis of bid value. The highest the bid, the highest the position.
  • Landing Page – The webpage where a user is taken to when he clicks on your Ad is known as landing page. It should be taken care that the page should not be under construction, it should be well designed with simplicity have the capability to hold the catch of the visitor. This will left a good impression of your site upon visitor and ads to your online marketing.
  • CTR.
  • ROI (Return On Investment)
Measure success of such PPC campaign
  • CTR – Click thru Rate. It is the measure of success of Ad campaign. It is the ratio of the number of clicks on your ad to the number of times it is shown or number of Ad impression delivered on net. This CTR analysis helps the advertisers to trace the popularity of the keywords so that you can bid more on popular keywords and justify the ad position etc factors.
  • ROI – Return on Investment. It helps you to focus on the number of bids required to achieve your objective.
How do you know whether PPC Ad campaign is working for your site or not?

Softesys will try and give its best effort to bring the value of each paisa you spend on your Ad campaign. We will provide monthly PPC report, where you can get the detailed information about the clicks on your ad like number of clicks, where from the visitor belongs, which keyword received the most number of clicks etc.

Benefits and drawback of PPC

Benefits – The internet marketing is all about positioning your website at the top of all other website to get maximum exposure. So, the webmasters suggest for SEO of your site which stands in long run and provides stable result. Unfortunately this takes long time to attain such stability, so for those who have launched new website or need quick traffic on their site have PPC as the best option.

With PPC you can be or almost nearer to your desired position in Search Engines. You can choose and bid for the keywords related to your product for displaying your site. You can control your budget on advertising at every moment of time.

Shortfall – Despite of so many benefits, there is a drawback of using PPC. There is always remains a chance of fraud or unwanted clicks on your advertisement which cost you money as usual. Though we can minimize this by applying some tricks but there is no guarantee to avoid it. But tracing IP address we can minimise fraud click.